Attention Span Statistics
Statistic Verification
Source: National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press
Research Date: 1.1.2014
Attention span is the amount of concentrated time on a task without becoming distracted. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one’s goals. It’s no surprise attention spans have been decreasing over the past decade with the increase in external stimulation.
Attention Span Statistics Data
The average attention span in 2013 8 seconds
The average attention span in 2000 12 seconds
The average attention span of a gold fish 9 seconds
Percent of teens who forget major details of close friends and relatives 25 %
Percent of people who forget their own birthdays from time to time 7 %
Average number of times per hour an office worker checks their email inbox 30
Average length watched of a single internet video 2.7 minutes
Internet Browsing Statistics (Taken from 59,573 page views)  
Percent of page views that last less than 4 seconds 17 %
Percent of page views that lasted more than 10 minutes 4 %
Percent of words read on web pages with 111 words or less 49 %
Percent of words read on an average (593 words) web page 28 %
Users spend only 4.4 seconds more for each additional 100 words  
Source: Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use,” in the ACM Transactions on the Web, vol. 2, no. 1 (February 2008), article #5.
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